Prose Custom Haircare

At Donut Studios, I was the lead copywriter on our Prose account. I also contributed a significant amount of insight to our creative strategy, as I’m a lifelong curly girl who knows a ton about haircare. I was also able to deliver some on-camera content for several concepts.

There are tons of little sub-bases within curly hair, depending on hair texture, lifestyle, etc., and we found that we made the most magic and got the largest customer response when we spoke to a very specific person and their very specific hair pain point.