Lemme is a DTC supplement brand owned by Kourtney Kardashian. The goal was to drive both conversion and click-through, as Lemme’s retail presence is incredibly robust in addition to their Amazon and in-house storefronts. As a copywriter, Lemme required extremely careful attention to DSHEA and FDA compliance and responsible language when it came to talking about bodies and weight loss. It was a high-volume strategy that moved incredibly quickly—very much “throw spaghetti at the wall and see what sticks.” These are among some of my stickiest creations for Lemme; they’re cheeky, succinct and aim to employ compelling imagery that supports the copy (which is a task that I also led).