American Eagle

Check out my work at American Eagle Outfitters, where I worked primarily as our lead product description page copywriter. I also executed extensive copy across email, organic and paid social media and blog.

A few KPIs:

• Wrote copy & optimized CX/UX strategy for e-commerce PDPs (up to 5000 SKUs/month) & multiple pieces of in-store signage (1,174 stores) to drive $3.4 billion in revenue in 2023 & 3% comp growth in 2024

• Wrote 100s of promotional emails feat. product newness, customer lifecycle, new store openings & more

• Managed PDP SEO | #1 ranking in organic search: “jeans,” “low-rise jeans,” “women’s jeans” & “barrel jeans”

• Wrote PR blog posts for product drops to drive 3M impressions YTD